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Human connection

Will AI Impede Brand Connections?

19 Comments
A global survey from Interpublic’s Momentum Worldwide found that 70% of consumers worry human connections will be lost as AI continues to grow. Will establishing connections with consumers be harder…
TJX and body camera

Will Body Cameras Scare Shoplifters?

23 Comments
TJX Companies has started outfitting security guards at some of its stores in the U.S. with police-type body cameras. Will these cameras help retailers reduce shrink and/or in-store confrontations?