T.J.Maxx Introduces Body Cameras To Combat Shoplifting

Shoppers at T.J.Maxx may now notice security workers equipped with police-style body cameras in select stores. This new measure, implemented by TJX Companies — which owns T.J.Maxx, Marshalls, and HomeGoods — is part of a broader strategy to reduce shoplifting, as revealed in the company’s recent earnings call.

The use of body cameras among retail employees is becoming more widespread. According to a 2023 survey by the National Retail Federation (NRF), over a third of retailers are considering body-worn cameras, with 11% actively testing the technology. TJX’s approach involves equipping certain loss prevention associates with body cameras, ensuring they receive comprehensive training on their effective use. Video footage from these cameras is shared only with law enforcement or in response to a subpoena, underscoring the company’s commitment to privacy and legal compliance.

The introduction of body cameras at TJX stores began late last year, aimed at deterring potential theft by creating a more secure environment. When shoppers see security personnel wearing body cameras, it acts as a de-escalation tactic, making them less likely to commit theft due to the awareness of being recorded. The company operates over 4,900 stores across nine countries, making this a significant initiative in its loss prevention strategy.

The retail industry faces significant challenges with “shrink” or shrinkage, which includes theft, administrative errors, vendor fraud, and fraudulent returns. In 2022, shrinkage accounted for over $112 billion in losses, up from $94 billion the previous year, as reported by the NRF. This increase represents 1.6% of total retail sales, highlighting the growing impact of shrinkage on the industry.

However, accurately measuring the scale of retail crime remains complex. Legal experts point out that reliable crime data is often lacking. While some cities experienced an increase in shoplifting following the pandemic, others saw a decline. The Council on Criminal Justice reported that shoplifting incidents fell by approximately 7% in 24 U.S. metro areas (excluding New York City) in the first half of 2023 compared to the same period in 2019. Notably, New York City saw a 64% increase in shoplifting incidents, followed by Los Angeles at 61%. Conversely, cities like St. Petersburg, Florida, and St. Paul, Minnesota, saw significant decreases of 78% and 65%, respectively.

The NRF has also highlighted the issue of “organized retail crime,” involving coordinated thefts by multiple individuals. Post-pandemic, many retailers reported a surge in such crimes. For example, Target closed nine stores across four states last year due to rising theft and organized retail crime, which threatened the safety of employees and customers.

In response to these challenges, other retailers are also adopting innovative measures. For instance, Giant Food supermarkets have banned large bags in stores experiencing high shrink, while others are investing in AI-driven surveillance technologies to enhance security.