Photo by Marques Thomas on Unsplash
Walmart Advances With New Tech-Driven Innovations
June 7, 2024
Walmart has secured its position as one of the most innovative retailers in the country. Despite recently laying off hundreds of corporate employees and telling its remaining corporate employees to return to the office on a hybrid work schedule, the retail giant has been at the forefront of technological innovations at its retail stores.
In a press release, it was revealed that Walmart has unveiled a myriad of new tech-first services, including drone delivery and digital shelf labels.
“Driven by our commitment to help our customers live better, we’re constantly working to create shopping experiences that are convenient, engaging and personalized,” said Tom Ward, Chief eCommerce Officer, in a statement. “This experience needs to be cohesive, interconnected and seamlessly integrated into their everyday lives. By consistently pushing the boundaries, we’re continuing to lead the industry in service of our customers.”
Customers in Dallas-Fort Worth who qualify for drone delivery based on the address linked to their account will start receiving notifications about the new ordering feature through the Walmart app later this month. As more drone delivery sites go up and drone providers are granted more regulatory permission to fly more products farther, the integration will be carried out gradually. According to the press release, this recent expansion is the largest of any U.S. retailer, bringing drone delivery to up to 75% of the DFW population.
The next step in Walmart’s investment in drone delivery technology is to improve the shopping experience on the Walmart app. This further demonstrates the company’s steadfast commitment to providing customers with innovative experiences and delivery solutions that enhance their quality of life.
Walmart also announced in January that it was adding replenishment to its InHome service. With the use of artificial intelligence, replenishment uses a customized algorithm to anticipate consumer needs and load products into the cart along with your InHome purchase so that they may be delivered right to customers’ pantries and refrigerators.
According to Walmart, “The algorithm learns customers’ regularly-purchased items including frequency and quantity.” Replenishment started its initial testing phase in April, and the response from customers has been encouraging. Consumers reported using the service to save time, have more freedom, and be able to precisely select the goods they want to add to their carts. Replenishment, according to one client, has provided them peace of mind that they won’t overlook important products from their weekly shopping list.
A GenAI-powered shopping assistant is currently undergoing beta testing at Walmart. Customers converse informally and naturally with the shopping assistant, and it can help them make the best decision for their particular needs more quickly. For example, the shopping assistant can answer questions from customers like, “What’s the perfect gift for a 5-year-old?” It will eventually develop into a reliable shopping partner with increasingly sophisticated features and capabilities, further converting Walmart from a place to shop to the place to go first for any need or occasion.
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