Del Taco Celebrates Best Fast-Food List Topping With Freebies, More Locations

Del Taco has announced that it is giving away free menu items and opening up more locations after being named at the top of USA Today’s 2024 Reader’s Choice 10 Best Fast-Food Restaurant list by its customers. The news comes after the popular fast-food chain also launched its new value menu. Let’s take a look at what we know about this latest move.

Del Taco Freebies and New Locations

According to the Orange County Register, Del Taco app users will now be able to get freebies in celebration of the restaurant’s latest accolade.

The offers, which are available to Del Yeah! Rewards members, include a BOGO Bean & Cheese Burrito deal and a free order of Crinkle-Cut Fries with any purchase.

The deal is available from now until July 30.

What’s more, Business Wire has revealed that Del Taco has opened new locations in the Southeast due to popular demand. The three new stores are in Port Orange and Tallahassee, Florida, and Chesapeake, Virginia, and the company claims that the locations set the record for first-week sales.

With seven new restaurant commitments announced for the Wilmington, North Carolina, and Myrtle Beach, South Carolina, areas, Del Taco is continuing to gain traction in the Carolinas as well. This comes after the company already committed to opening three stores in the Raleigh-Durham region and announced a three-store development deal for Greensboro, North Carolina, earlier this year. In 2025, the company intends to launch its first locations in the Raleigh-Durham and Greensboro areas.

“We are incredibly proud of the success of our recent store openings, each shattering previous sales benchmarks,” said Tom Rose, Del Taco’s brand president, in the press release. “This is a testament to the dedication of our team and the undeniable appeal of Del Taco to passionate customers in new markets — especially along the East Coast. We are pleased to partner with Impeccable Development. As multi-unit operators, they bring both development and operational experience to the table.”

Best Fast Food in the Country

The 2024 Reader’s Choice 10 Best Fast-Food Restaurant rankings from USA Today are now available, and Del Taco is ranked No. 1.

Del Taco expanded rapidly after launching its first restaurant in Yermo, California, in 1964. Over the years, it added more locations and increased the size of its menu. It had 100 eateries by the 1970s and had started serving new dishes, including quesadillas and bun tacos. Del Taco and Naugles combined in 1988 to broaden their customer base and introduce round-the-clock service. A new logo and brand improvements were introduced in the 1990s, and substantial menu expansions, including Caramel Cheesecake Bites, occurred in the 2000s.

On the same day of the announcement, the Mexican-inspired fast-food restaurant announced the launch of its Del’s Real Deal Menu. There are 15 items on the menu, all of which cost $2 or less. Popular options like tacos, burritos, and nachos are available on this budget menu, which also now offers freshly prepared chips and handmade guacamole.

“Real food made with real ingredients at a real deal is a nearly impossible combination to find in today’s food landscape. But at Del Taco, we’ve always believed in providing quality food at accessible prices,” said Sheena Dougher, head of marketing at Del Taco, in a statement. “We believe that the Del’s Real Deal Menu offers an unbeatable blend of quality, variety and affordability with 15 items all $2 and under. Plus, with the new addition of chips & house-made guacamole, our value menu is now even better as it highlights our commitment to our Del Taco® Better Mex® brand promise.”