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Taco Bell and Mountain Dew Celebrate Baja Blast’s 20th Anniversary
July 26, 2024
Taco Bell has been making headlines lately with various developments and announcements. Most recently, Taco Bell revealed a new collaboration with Mountain Dew that celebrates the 20th anniversary of the Mtn Dew Baja Blast with a season-long promotion featuring various events and new products.
“MTN DEW BAJA BLAST and Taco Bell have proven to be an unbeatable match over the years and all the credit goes to our brands loyal fanbases. We’re constantly inspired by our fans and feed off their energy, which drives our urge to deliver breakthrough innovations and exclusive offerings to thank those who have supported us — whether it’s our diehard fans from day one to new consumers who continue to join our fandom each and every day.”
JP Bittencourt, Vice President of Marketing at Mountain Dew
The celebration is scheduled to begin on July 29 starting with a giveaway choice of a free medium-sized Mtn Dew Baja Blast fountain drink or regular-sized Baja Blast Freeze at any participating Taco Bell locations. This particular promotional giveaway will be for one day only, with extended specials.
A special Tuesday Drop on Aug. 13, featuring a limited-edition Stanley x Bajaversary tumbler, will also be offered, but only to Rewards members. However, the first 20 consumers to get the Tumblr will also win another special perk — a guaranteed year’s worth of free Mtn Dew Baja Blast.
A $1 Happier Hour will also be offered every day from 2 to 5 p.m. During this time, customers can pick up a medium-sized Mtn Dew Baja Blast fountain drink or a regular-sized Baja Blast Freeze for only $1.
Furthermore, starting on Sept. 3, Taco Bell Rewards Members will gain exclusive access to the nationwide debut of Mtn Dew Baja Blast Gelato. This special concoction is a flavorful treat developed by PepsiCo Foodservice in cooperation with Taco Bell.
Initially released only in limited quantities during 2023, this Mtn Dew Baja Blast Gelato features the signature tropical lime flavor and was made to pair perfectly with Taco Bell’s food menu items. The announcement, made at the recent Live Más LIVE event, continues Taco Bell’s momentum in the fast-food restaurant industry.
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