Photo by Alan Hardman on Unsplash
Pizza Hut Introduces Cheeseburger Melt
May 15, 2024
Pizza Hut, renowned for its delectable pizzas, is now venturing into new culinary territory with the introduction of the Cheeseburger Melt. Departing from its traditional offerings, this innovative menu item represents a fusion of flavors, combining the beloved taste of a cheeseburger with the convenience of Pizza Hut’s signature thin crust.
The Cheeseburger Melt features a parmesan-crusted thin crust, stuffed with beef, smoky applewood-smoked bacon, caramelized onions, and a blend of mozzarella and cheddar cheese. What sets it apart is its ingenious design, eliminating the need for a traditional bun and ensuring a crispy, satisfying texture that remains intact from the first bite to the last.
To celebrate the launch of the Cheeseburger Melt, Pizza Hut is embarking on an ambitious campaign aimed at enticing fast-food enthusiasts to rethink their burger choices. By strategically deploying delivery drivers to select burger chain drive-thrus, Pizza Hut offers customers a tantalizing proposition: scan the QR code displayed on the vehicle’s window and receive a complimentary Cheeseburger Melt and Pepsi, while supplies last.
The drivers will show up at popular burger chains in Chicago and Miami in red vans with the slogan “Want a Better Burger?” and pictures of the new Cheeseburger Melt. It’s a bold move that showcases Pizza Hut’s confidence in its latest creation and its commitment to challenging the status quo in the fast-food industry.
Lindsay Morgan, chief marketing officer at Pizza Hut, expresses excitement about this groundbreaking venture, emphasizing the brand’s dedication to culinary innovation. The Cheeseburger Melt, available alongside other enticing Melts variations, serves as a testament to Pizza Hut’s ability to push the boundaries of flavor and convenience.
Rachel Antalek, chief food innovation officer at Pizza Hut, underscores the Cheeseburger Melt’s versatility and its seamless integration into Pizza Hut’s menu offerings. Moreover, the Cheeseburger Melt is a featured component of Pizza Hut’s new My Hut Box offer, providing customers with a customizable meal experience at an unbeatable value.
“For the first time ever, we packed everything you know and love about a cheeseburger into our craveable Thin N’ Crispy crust to develop the new Cheeseburger Melt. Unlike a traditional cheeseburger, the Cheeseburger Melt dips perfectly into what we would argue is the world’s best burger dipping sauce. We challenge you to find a better burger and sauce experience.”
Rachel Antalek, Chief Food Innovation Officer at Pizza Hut, via PR Newswire
As Pizza Hut continues to expand its culinary horizons, the introduction of the Cheeseburger Melt marks a significant milestone in the brand’s journey. With its innovative approach to fast food and unwavering commitment to quality and taste, Pizza Hut is poised to revolutionize the way we experience the classic cheeseburger.
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