Is Good American Reshaping the In-Person Retail Experience?

Good American, the fashion brand co-founded by Emma Grede and Khloé Kardashian in 2016, transitioned from an online seller into a brand with a physical retail presence after launching its flagship store in Century City, Los Angeles, last year. This move marked a significant step in the brand’s evolution, blending its digital roots with an innovative in-person shopping experience.

Recognizing the need to differentiate itself in a competitive retail landscape, Good American embarked on creating a store environment that mirrors its inclusive online ethos. Misti Blasko, VP of retail, emphasized the importance of translating the company’s vibrant online presence into a physical space that resonates with customers. The solution came in the form of cutting-edge technology: Samsung Direct View LED Displays and the VXT content management system (CMS).

From the moment shoppers approach the Century City store, the two Direct View LED Displays at the entrance capture attention with dynamic visuals and engaging content. These displays showcase the latest fashion campaigns. Inside, a large-format display continues the immersive experience, featuring catalog looks and real-time product availability updates that have interactive touchscreen capabilities.

The dressing room area features a 98-inch vertical display showcasing a digital Khloé Kardashian modeling Good American clothing. Customers are encouraged to take pictures with it and share online, creating more brand awareness, and enhancing brand affinity as customers feel like they’re out having a good time with their shopping companion.

“The majority of retailers we see are doing print ads in the windows. We knew we wanted something sleeker and more engaging that better aligned with our branding.”

Misti Blasko, VP of retail for Good American, via Samsung Insights

Managing content across all displays is streamlined with Samsung VXT CMS, allowing for dynamic updates that drive brand awareness and sales. The flagship store’s technology has made it a popular destination, with customers often taking photos with the Khloé display and sharing them on social media, boosting engagement and awareness.

According to Blasko, “It’s a space people want to spend time in.” She explained that the window displays attract shoppers from the shopping center. “The biggest benefit is the display above the denim wall. It provides such great education around size range and frees up employees’ time to provide stellar customer service.”

The integration of digital elements goes beyond just the display of basic aesthetics. Good American strategically uses these displays to educate customers about their extensive size range (from 00 to 32) and showcase diverse models, in hopes that every shopper feels represented and valued. This approach is supposed to strengthen brand loyalty by fostering a deeper connection between the customer and the brand’s values.

Moreover, Samsung’s technology aligns with Good American’s commitment to sustainability as a Certified B Corporation. The LED displays are energy efficient, consuming significantly less power than traditional alternatives and contributing to reduced environmental impact — a crucial consideration for a brand operating in California’s stringent regulatory environment.

Since the successful launch of its Century City flagship, Good American has expanded its retail footprint with additional locations in Las Vegas and Newport Beach. The seamless integration of Samsung’s digital signage solutions across these stores allows for centralized content management and ensures a consistent brand experience across all locations.

Looking ahead, Good American plans to leverage Samsung’s technology to enhance customer engagement further and streamline operations at future retail expansions. According to Samsung Insights, with the help of the company’s displays and the Samsung VXT CMS, Good American will be able to manage content at additional stores remotely. For instance, Samsung noted that “content at its new Las Vegas Strip location, which opened in February 2024, can be handled by the same person in the same room as the Century City locale.”