Shop Virtually With Wayfair’s Generative AI Decorify

Wayfair has entered the generative AI world of retail by introducing a free, web-based application, Decorify, which “creates shoppable, photorealistic images to enable consumers to envision their own homes in new styles.”

It all starts after the user uploads an image of their space so they can begin customizing it using generative AI tools. There’s no actual app to download — rather, customers can access Decorify openly at any time. Currently, the only default space users can try out is a living room, but Wayfair plans to release other rooms in the future. Starting with thematic styles, the user can choose from options like:

• Bohemian
• Industrial
• Mid-century modern
• Farmhouse
• Rustic
• Glam
• Traditional

Following that, Decorify will create images of the user’s space redesigned with generative AI technology to match the chosen thematic styles along with other selected options, such as whether to keep the layout the same or change it up.

In the initial press release, Wayfair explained how Decorify users can:

• Upload unlimited photos and delete them at any time
• Shop across a vast selection of Wayfair’s catalog right from their reimagined virtual room
• Use the application on their mobile device or desktop via a web browser

Upon Decorify’s initial launch, The Verge reported that the new app is far from perfect, stating that “Wayfair uses an AI model to create new imagery, so it’s going to show you weird reflections on curtains, plants sitting on day beds, and furniture that doesn’t quite make sense, and it might just decide your room is twice the size it actually is.”

In other words, this is not an AR app that lets you drop CGI representations of different furniture pieces into your room while viewing it through your camera. Instead, the application uses new and revised images generated from a computer vision model that’s trained on Wayfair’s product catalog.

The Verge also interviewed the company and shared that Shrenik Sadalgi, R&D director at Wayfair, explained how they plan to fine-tune Decorify’s model in the future by adding “proprietary branding data” so the designs it creates will have more “1:1 matches of Wayfair products,” allowing them plenty of room for future improvements.

TechCrunch shared how Decorify is like “REimagineHome, an app that similarly taps generative AI to restyle images of spaces. Interior AI is another along those same lines. What Wayfair brings to the table, then, isn’t novel technology necessarily, but the might of its brand and massive online inventory.”

Although the application didn’t always work as intended for the TechCrunch user, the report shares how “Wayfair’s embrace of generative AI comes as other platforms look to apply the tech to e-commerce, where — like Wayfair — they hope it’ll drive sales.”