Biography

As a college kid, I sold books door to door for 3 summers to pay for my school. It worked. I graduated Summa Cum Laude and debt free. Understanding the psychology of sales/marketing and talking with that many people (on their doorstep!) makes me an infinitely better and more empathetic marketer. Now with 15 years of experience in marketing and SaaS technology, I’m passionate about understanding the buyer, what they want/need, creating messaging and content that resonates, and providing value all along the way. I always tell my team, “a high tide rises all ships” and valuable content does just that. My expertise —> product marketing and GTM strategy (buyer personas, content, messaging, positioning), voice of the customer (VOC), win/loss interviews, configuring a CRM that actually makes sense for the business, campaign development, email marketing, and leveraging analytics to make data-driven decisions. Strength Finders Results —> Strategic, Ideation, Learner, Input, Connectedness.