Feature profiles about the retail leaders in our network
BrainTrust
Michael La Kier
President
What Brands Want, LLC
Biography
I am a growth-focused senior leader who has helped build some of the most iconic consumer-loved and shopper-relevant brands. A classically trained marketer with a direct marketing bent, I have a proven record of uncovering how people make decisions and what motivates them to take out their wallets. I am an action-oriented marketer who helps build better brands by creating richer, more profitable customer relationships.