DoorDash Expands Beauty Delivery Partnerships and Ventures Into Drone Delivery

DoorDash, the local delivery commerce platform, has revealed new alliances with Sally Beauty and M·A·C Cosmetics, alongside an enhanced collaboration with Sephora. This move expands the array of beauty products available for on-demand delivery, bringing convenience straight to consumers’ doorsteps.

Shanna Prevé, vice president of partnerships at DoorDash, emphasized the evolving trend of consumers exploring diverse retail categories through the platform. With a focus on meeting the rising demand for convenience and variety, DoorDash aims to facilitate seamless connections between consumers and renowned brands like Sally Beauty and M·A·C Cosmetics.

“We see consumers ordering from retail categories more than ever before and trying out new categories earlier in their DoorDash journey. As consumers have higher demand and expectations for convenience and selection, we’re thrilled to connect merchant partners, like Sally Beauty and M·A·C, with people in new ways and unlock potential additional revenue. For consumers, we remain hyper-focused on providing unparalleled speed and service to meet their everyday needs whether it’s the last-minute beauty essentials or the viral must-have new products.”

Shanna Prevé, Vice President of Partnerships at DoorDash

The addition of Sally Beauty to DoorDash’s network presents an opportunity for customers to access professional-quality hair, skin, and nail products from over 2,000 stores across the U.S. To mark this partnership, DoorDash is offering a promotional $0 delivery fee at all Sally Beauty stores until May 31, 2024.

DoorDash is also set to enhance its collaboration with Sephora, allowing Beauty Insider members to participate in exclusive sale events.

Since introducing beauty on-demand in 2021, DoorDash has expanded its product catalog to include over 400,000 beauty and personal care items. Consumers rely on DoorDash to fulfill their everyday needs conveniently, whether it’s restocking essentials or indulging in trending products.

All Sally Beauty and M·A·C Cosmetics stores will be accessible through DashPass, DoorDash’s membership program, which offers benefits like $0 delivery fees.

Furthermore, DoorDash has decided to expand its services by rolling out drone delivery in the United States.

In a small town called Christiansburg, Virginia, DoorDash is teaming up with tech company Wing to test drone delivery for fast food. Christiansburg, with its population of about 22,600, is about to be the guinea pig for this modern delivery method. Wing, which is owned by Google, isn’t new to the drone game. The company has been delivering goods for Walmart in the Dallas-Fort Worth area.

Right now, only one Wendy’s location in Christiansburg is part of the test. And for consumers who want their meals to arrive via drone, they’ll need to select that option in the DoorDash app when they check out. DoorDash says the drones typically drop off the meals in 30 minutes or less.

This isn’t DoorDash’s first dance with drones. The company launched a drone delivery pilot program with Wing in Australia in 2022, and it has expanded to over 60 merchants across three areas in Queensland.

According to Cosimo Leipold, Wing’s head of partnerships, the success in Australia paved the way for this U.S. trial run. But it’s not all sunshine and rainbows. Some residents in Australia have complained about the noise these drones make. It’s like having a “swarm of mosquitoes” in your ear, one man said.

However, others seemed more positive about the new delivery method, with one resident noting during an interview that “he’d already received six drone orders that day alone.”

The question now is how the U.S. pilot will fare. According to DoorDash, “The pilot will initially be available in Christiansburg with plans to explore other cities in the U.S. later this year.”