Biography

I am a multi-faceted executive with breadth and depth of experience in both the retail and wholesale worlds…both branded and private label. My “vertical” business acumen begins with product conceptualization and progresses through merchandising & design to sourcing and finally to retail implementation. I focus on strategic planning and merchandising, competitive analysis for pricing and positioning, managing the Time/Action calendar, space configuration and product flow, seasonal conversion and risk mitigation…understanding the roles of both low risk and high risk products. Risk is a brands’ best friend. Risk creates differentiation. Risk has to be planned and managed. Retail assignments include Bullock’s/Macy’s, Sak’s Fifth Ave, Abercrombie & Fitch, and American Eagle Outfitters. Brand management experience includes assignments with Tommy Bahama, Izod Golf, Orvis, P90X and as President of Polo Ralph Lauren Boys, President of Donna Karan Kids, Sr. VP of Ben Sherman North America, and Group President of Merchandising & Design for Oxford Apparel.