Biography

B2B Expert Storyteller Jamie Tenser has spent a lifetime explaining how consumer goods are made, marketed, moved and merchandised. Part business journalist, part media ecologist, all retail nerd, he has relentless fascination with the world’s most pervasive industry. As a lead editor at The Discount Merchandiser, VisionMonday, Supermarket News, BrandMarketing and VStoreNews, he broke stories and unpacked innovations that defined food, drug, mass, specialty and e-commerce. He was named a Top Retail Expert by RETHINK Retail in 2024 and 2023. In his consulting practice, VSN Strategies, and as a long-standing member of the RetailWire BrainTrust, he continues to offer his uniquely informed perspective on all things retail.