Biography

Carlos Arámbula boasts a distinguished career of over three decades in domestic and international marketing, spanning corporate brand management and agency roles. With a foundation in public relations, he honed his strategic expertise in crisis management and political campaigns before transitioning seamlessly into marketing. Throughout his career, Carlos has excelled in diverse industries, achieving notable successes such as expanding market share for automotive giants Toyota and Kia, driving brand growth for M&M/Mars across the Americas, and pioneering the development of over-the-counter pharmaceutical subcategories in the U.S. market. A graduate of the University of Southern California, Carlos’s interdisciplinary background in History with a Psychology emphasis, coupled with his grounding in W. Edward Deming’s philosophies from the Industrial & Systems Engineering department, highlights his multifaceted marketing approach, establishing him as a dynamic and visionary leader in the field.