Kohl’s Announces Back-to-School Strategy

Kohl’s is simplifying back-to-school shopping with affordable, trendy items, featuring new brands like Limited Too, Aéropostale, and Madden Girl. Families can find essentials such as T-shirts, sneakers, and backpacks at low prices and save more with Kohl’s Cash coupons and Kohl’s Rewards.

“We know the back-to-school time frame can be very busy for families, so we’re making their shopping experience simple and affordable, while also offering the style and trends kids want. Kohl’s is positioned to deliver all the products families need at great prices to ensure everyone is first day ready, whether it’s the first day of preschool, the first day of college or any first day in between.”

Nick Jones, Kohl’s chief merchandising officer, via Kohl’s News Release

Key Highlights

• New Brands: Limited Too, Aéropostale, and Madden Girl.
• Affordable Essentials: Tees starting at $6.99, denim at $19.99, and juniors graphic tees at $12.99.
• Popular Brands: Nike, adidas, Under Armour, Hurley, JanSport, and Disney.
• Dorm Supplies: Storage and decor from $9.99, furniture and lighting under $50, and kitchen appliances under $30.

Savings Opportunities

• Savings events throughout July and August.
• Kohl’s Cash and Kohl’s Rewards daily.
• Tax-free weekends in select states.

Community Support

Kohl’s is donating over $250,000 to more than 120 Boys & Girls Clubs of America through the Kohl’s Cares Shopping Grant program, providing each Club with $2,000 for back-to-school shopping.

With this launch, shoppers have criticized Kohl’s for the initial release of its revived Limited Too brand, which focuses on children and pre-teens. Originally popular among consumers in the 1990s and early 2000s, the brand’s return was eagerly anticipated. However, many fans expressed disappointment that the new items don’t include adult sizes. On various social media platforms and online forums, frustrated consumer comments, primarily from millennials, highlighted the desire for adult clothing options, suggesting the brand missed an opportunity to cater to its original millennial audience.