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Taco Bell Announces the Return of Nacho Fries
July 12, 2024
Taco Bell is bringing back the Nacho Fries Lover’s Pass, allowing Rewards Members to enjoy a regular order of Nacho Fries daily for 30 days for just $10. This pass is available for purchase exclusively through the Taco Bell app from July 9 to July 15.
Additionally, Taco Bell will once again launch Jalapeño Ranch Nacho Fries on July 18, featuring a creamy sauce and priced at $4.49, though they are not included in the Lover’s Pass.
“The inaugural Nacho Fries Lover’s Pass subscribers’ unwavering adoration for more Nacho Fries and more value meant it was time for the Nacho Fries Lover’s Pass to make its much-anticipated comeback. Our Rewards Members drive us to push the boundaries of customer experience with digital innovations that effortlessly allow fans to enjoy more of the Taco Bell favorites they crave, all for an accessible price.”
Dane Mathews, Chief Digital Officer at Taco Bell, via Taco Bell News
According to Taco Bell, “Jalapeño Ranch Nacho Fries feature Taco Bell’s iconic, crisp fries seasoned with bold Mexican spices, topped with a tangy and creamy Jalapeño Ranch sauce. This delectable sauce, made with buttermilk, sour cream, garlic, red jalapeño, pasilla peppers, parsley, and spices, adds a bit of heat to the beloved menu item. The fries are further enhanced with zesty pico de gallo and can be customized with your choice of protein, either seasoned beef or black beans.”
This limited-time promotional event is also coinciding with National Fry Day on July 12.
Additionally, Taco Bell has introduced the $7 Luxe Cravings Box, including a Chalupa Supreme, Beefy 5-Layer Burrito, Double Stacked Taco, chips with nacho cheese sauce, and a medium drink. This limited-time promotion aims to attract customers with affordable options amid the fast-food price wars.
Other chains like Burger King, McDonald’s, and Wendy’s have also launched similar deals due to slowing customer traffic and rising costs. McDonald’s, for example, has relaunched its $5 meal deal to provide affordable options. Taco Bell’s new offering aims to compete directly with these promotions to attract budget-conscious consumers.
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