Krispy Kreme sold off its majority ownership of Insomnia Cookies.

In response to the lingering problems from the CrowdStrike software update, Krispy Kreme gave out free doughnuts on Friday.

Krispy Kreme is celebrating its 87th anniversary by offering a dozen glazed doughnuts for just 87 cents on Friday, July 12.

Krispy Kreme will be giving away doughnuts all throughout July.

Here’s everything we know about the Krispy Kreme and “Friends” collaboration.

Krispy Kreme Inc.’s stock experienced a notable surge on Monday, climbing 5.6%, following an upgrade to a “buy” rating from Truist analysts.

Here’s how to get your hands on a sweet treat at Krispy Kreme for National Doughnut Day.

Krispy Kreme is set to extend its sweet reach to Germany through a recent agreement with ISH Kreme, marking its largest franchisee collaboration yet.

Krispy Kreme is introducing a new program that piggybacks on its existing Krispy Kreme Rewards.

The fast-food powerhouse is expanding its partnership with the baked goods giant beginning later in 2024.

The doughnut chain’s customers are the lucky ones on St. Patrick’s Day.

To celebrate Leap Day this year, Krispy Kreme has something sweet in store for its customers.

No cell service on Feb. 22, 2024? Krispy Kreme came to the rescue with a hot doughnut for affected customers.

The annual “Day of the Dozens” celebration at Krispy Kreme is making a triumphant return.

Krispy Kreme has landed in France and seems to be enjoying a sweet victory.

Krispy Kreme participates in World Kindness Day with a sweet deal.

Could McDonald’s and Krispy Kreme be a winning combination?

Krispy Kreme is considering options for its Insomnia Cookies unit, which may include a sale, as the company shifts its attention…

McDonald’s is beginning a small test of the sale for a limited time of select Krispy Kreme doughnuts at nine restaurants in Louisville and the surrounding area. Does the collaboration between Krispy Kreme and McDonald’s make sense for both companies?

Aligned to the hike in fuel prices, Krispy Kreme is offering a dozen Original Glazed Doughnuts every Wednesday for a limited time for the price of a gallon of regular gas. Do you think fuel-based promotions today will be significantly more effective than if they were run at the same time last year?

New research suggests there is little downside for companies offering free products to Americans who have gotten vaccinated against COVID-19. Where do you come down on the business case for retailers offering promotional rewards to people getting COVID-19 vaccines?

Retailers and other companies are very keen to get employees and customers on the COVID-19 vaccine bandwagon with the hope of bringing their businesses back to some semblance of pre-pandemic normalcy. Do you expect to see large numbers of promotional offers from retailers and brands around COVID-19 vaccinations?

Gift giving during the novel coronavirus pandemic could drive the heaviest season for package delivery in history and Krispy Kreme is showing appreciation to the people who will be working to make it happen. Do you think more promotions like Krispy Kreme’s should be aimed at delivery workers, mailer carriers, etc., year round?

A host of retailers, restaurants and brands have reached out to celebrate 2020 high school and college graduates who, with schools suddenly closed, have missed out on once-in-a-lifetime events. What opportunities do you see for retailers or food establishments to celebrate and support 2020’s high school and college graduates?

Krispy Kreme last week announced plans to open a 4,500 square feet, 24-hour Times Square outpost. Does the consumer desire for experiences offer more opportunities in tourist destinations such as Times Square than in other locations that do not have the same attractions?

On June 2, “National Donut Day” also known as“National Doughnut Day” saw a number of large and smaller doughnut sellers give away free products to customers. Do you see annual national days as a proven marketing tool to reach new and existing customers or are they largely ineffective in achieving those goals?

Krispy Kreme, a company that has long kept coffee on its back burner, is trying to up its game in the space where Starbucks dominates, testing out changes that will make its stores more like Starbucks in both product and experience. Does Krispy Kreme have a chance at establishing itself as a viable alternative to Starbucks?

In 1939, Winston Churchill famously called Russia “a riddle, wrapped in mystery, inside an enigma.” These days, the same can be said in reference to Millennials. What would your list of the distinct attributes of the Millennial consumer include?

Todd Wilbur has specialized in cloning recipes since the 1980s and claims to be the first to crack some of the big secrets of our time. Will consumers be enticed by the opportunity to re-create their favorite fast food recipes by themselves?

Daryl Brewster, the recently appointed chief executive of Krispy Kreme Doughnuts Inc., has extensive background in marketing packaged goods and that is what worries some investors and franchisees. For those, Krispy Kreme’s future lies with its own doughnut shops and not by developing a ubiquitous presence supplying third parties such as convenience stores and supermarkets. What mistakes has Krispy Kreme made in the past and what will it need to do if the business is to get turned around?

An internal investigation and report by a special committee named by Krispy Kreme’s board of directors doesn’t come straight out and accuse former CEO Scott Livengood of fraud but it did say that he set the tone for a company “that failed to meet its accounting and financial reporting obligations to its shareholders and the public.” What went wrong at Krispy Kreme?

Six Krispy Kreme executives have lost their jobs in connection with the government’s investigation into accounting fraud at the company. Last week, a special committee of independent directors for the company recommended that the six, including four senior vice presidents working in operations, finance, business development, and manufacturing and distribution, be dismissed. Are the corporate scandals that have come to light in recent years, including that at Krispy Kreme, indicative of a lack of moral values in America’s corporate suites?

It was a scene that played out over and over again. A new Krispy Kreme would open to great fanfare and big crowds. But, what happened after the television cameras were gone and consumers made their initial purchase? Krispy Kreme says it got waylaid by Dr. Atkins. What really went wrong at Krispy Kreme? What if anything, can fix it?

It never issued a formal grade, but Krispy Kreme’s announcement it was closing six test factory stores in Wal-Marts indicates the doughnut chain was not giving itself any gold stars for the exercise. Why did Krispy Kreme’s factory store test in Wal-Mart fail?

The lines have been drawn. Kids support Krispy Kreme’s efforts to improve the academic performance of the nation’s youth (at least Palm Beach County, Fla.) and parents and educators are dubious, to say the least. The doughnut maker is running a promotion that will give a free doughnut for every A (limit of six) students in kindergarten through sixth grade get on their report cards. What grade would you give Krispy Kreme’s free doughnuts for an A promotion? Why?

One day after announcing he was leaving his position as chief operating officer of Krispy Kreme, John Tate was publicly named as the new COO and executive vice president of Restoration Hardware. Mr. Tate’s decision to leave comes along with a series of disappointing financial reports and an informal inquiry by the Securities and Exchange Commission into how the company accounted for reacquired franchises. What do you think is really going on at Krispy Kreme? What does the company need to do to put an end to concerns that it is in more trouble than it is publicly letting on?

Krispy Kreme has been blaming reduced levels of performance on the popularity of low-carb diets, but is there more to the story than this? As a report in USA Today suggests that Krispy Kreme’s numbers may be down because the novelty of the sugar-drenched treats has worn off with consumers. What are your thoughts on what’s right and/or wrong with Krispy Kreme and where the company and brand should go from here?

Krispy Kreme is open for business in Arkansas with the accompanying television coverage, traffic jams, and long lines outside the donut chain’s new location in Little Rock. How does (and will) Krispy Kreme maintain its marketing mystique?

According to a report in today’s Wall Street Journal, Krispy Kreme’s biggest franchisee, Great Circle Family Foods LLC had a decline of 10 percent in same-store sales last quarter. What are your thoughts on the lower same-store sales for Krispy Kreme reported in the WSJ article?

Krispy Kreme plans to open and test three different store formats in Wal-Mart stores and supercenters, reports the Associated Press. What are your thoughts on the Krispy Kreme/Wal-Mart test?

Krispy Kreme opened its first store in Massachusetts, home state of Dunkin’ Donuts, yesterday to the usual fanfare associated with the doughnut store chain. John Glass, a restaurant analyst, believes the Krispy Kreme versus Dunkin’ Donuts story is much ado about very little. He pointed out that 90 percent of Krispy Kreme’s sales come from doughnuts while coffee is the real draw of Dunkin’ Donuts. Are shoppers at Dunkin’ Donuts and Krispy Kreme the same consumer?

An article on the Multex Investor web site, says that Krispy Kreme’s decision to sell its doughnuts in other outlets will hurt its ability to expand its own store network. Is Krispy Kreme overextending itself?

Krispy Kreme opened its first outlet in Minneapolis last week. Strong media
support helped lure some 600 devotees, who waited in line for hours, many overnight. How has Krispy Kreme created “Raving
Fans”? How can managers create and have associates buy in to a culture of customer
service?