Coca-Cola Invests $330M in New Birmingham, Alabama Campus

Coca-Cola has announced its investment in a $330 million campus in Birmingham, Alabama, which is expected to take three years to complete.

AL.com reports that the beverage giant announced the new campus development on Thursday, May 23. The approval also came shortly after the company received incentives from the Jefferson County Commission. The campus will be built on the former site of the Stockham Valves property.

“This is a legacy building,” said Coca-Cola United CEO Mike Suco at the Jefferson County Commission meeting on Thursday. “Our company is 122 years old. Hopefully somebody will be standing here 122 years from now and sharing with you the great news of continuous prosperous companies.”

He continued: “Today’s announcement reflects our long-standing commitment to our associates, our customers and the communities we have the honor of serving. It is through our strong relationships that we have arrived at this defining moment in our company’s history, and we are grateful to our local and state officials and partners for their support in our continued success.”

The new facility is expected to manufacture Coca-Cola products for Jefferson County and 11 other surrounding counties in Alabama. The facility will encompass 150,000 square feet of office space and 300,000 square feet of warehouse space.

News of the new facility comes in the wake of Coca-Cola’s latest quarterly earnings report, which was released last month.

The report revised its organic revenue expectation for the entire year and exceeded analyst predictions. The company’s performance provides insights into the landscape of the beverage business by illuminating key market dynamics and consumer trends.

Coca-Cola’s global unit case volume increased by 1% in the first quarter, which is indicative of the continued demand from consumers for the company’s products. Notably, James Quincey, CEO of The Coca‑Cola Company, highlighted the tenacity of the American consumer market despite difficulties certain low-income customers experienced in retaining purchasing power, even as the company’s North American volume remained comparatively flat.

The effervescent soft drink segment of Coca-Cola’s product line saw a 2% volume increase, partly due to calculated changes made to the formulas of well-known drinks like Sprite and Fanta.