Whether this is profitable for retailers remains to be seen as it is unclear from this article just how Reshop is making their profits. Still, there is an undeniable upside in the value proposition of any retailer who can offer instant, no hassle refunds. This alone is reason enough for retailers to consider this platform. Just with a more clear understanding on Reshop’s P & L.

1. Team members can be trained (and occasionally re-trained) to incorporate accurate quantities of each menu element when they prepare a bowl or a wrap. Especially the main protein, which is the bulk of the ingredient cost. This will reduce the subjectivity of the serving process, but eyeballing it will not eliminate it.
2. Strictly controlled portions of the protein ingredient might be an answer, but ideally this should not LOOK like a measuring tool is in use. This may be accomplished by standardizing the serving spoons and the food containers. Is this already true? Then go back to team training.

Standardization is the hallmark of every successful fast food enterprise on the planet. McDonald’s burger patties are precise down to their weight, fat, protein and water content. Panda Express workers actually count the shrimp in each container. When customers know what to expect and QSRs know how much margin they generate, mutual satisfaction will ensue.
Chipotle should not relax its quality standards one bit. It would do well to remember not every customer arrives with the goal of getting stuffed.